I set the emotional stage for sales teams by writing opening pitch stories, wordsmithing strategies, shaping all written content, and thriving in the grey area between creative writing and analytical thinking. See below for some more specific information on my roles.
*Due to active sales cycles, this work cannot be posted on my website. Please contact me directly for samples.
I work with the creative leads (art directors) to craft compelling headlines, taglines, body copy, and campaign work. We work as a team to create concepts and stories that reflect each customer's needs and show Oracle's specific benefits.
As the only writer on the team, I develop the specific messages we give to the customer in pitch meetings. I position our brand internally with the Strategic Messaging Services portfolio website.
I work closely with the messaging strategists to wordsmith and refine compelling strategies and consumer facing "Why Buy" content for our creative concepts.