The problem: How could we add a uniquely Northwestern touch to a series of sales engagements?

The solution: An experience that emphasized what already made Northwestern extraordinary.

• “Experience the Extraordinary” messaging that tied to business benefits

• Custom cameo appearances where we hired successful Northwestern alumni to share how Northwestern helped them to “empower the extraordinary”.

  • These videos played during otherwise snooze-worthy breaks during full-day demo sessions.

  • We know it worked because key decision-makers stuck around to see who’d be the next highlight.

• Branded PPT deck

• A hype video

• Branded email templates to deliver more materials

• A mobile demo challenge to get participants hands-on with Oracle software

• A FlippingBook send-after that included a personal note and key messaging

  I creative directed, Olivia Hsueh designed, and Lorraine Romasco did account strategy.