The challenge: How could Oracle entice top-tier universities within the first five minutes of a sales meeting?

The solution: A reusable hype video that acknowledges the successes R1 research universities and shows that Oracle values excellence just as much as they do. This was used for an R1 Summit hosted by Oracle, and re-used by sales representatives over, and over, and over…

I creative directed, voice acted, and copy edited. Guy Reingold wrote and Jake Saunders designed.