Enterprise 360 Video

Enterprise 360 Video

A cross-industry video campaign to standardize Oracle’s opening sales pitches

The challenge: Our customers were hearing different messages from each different sales representative.

The solution: We created “Enterprise 360” to tell an all-encompassing story of Oracle benefits across products.

To launch this project, we created a series of experiences including:

  • Printed leave-behinds

  • Interactive touchscreen iPads equipped with these videos

  • Branded way-finding stickers for in-person meetings

  • Models of the Supremo fitness buildings

  • QR code content paired with the models that empowered participants to explore the E360 story

  • An Oracle challenge for all 9,000 North American sales representatives to learn and win a t-shirt

I wrote all copy and voice acted, Glen Sheehan creative directed, Alina Castro and Nirav Patel modeled, Marius Baciu and Sergiu State video edited.

We continued this project with a series of “i360” videos,

continuing the e360 story for industry-specific audiences.

Financial Services

Healthcare

Retail

The entire North American Applications sales organization of 9,000 + individuals trained on these materials

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