The challenge: How could we create an updated team website that proved our value?

The solution: An updated website built around our truth: “We’re here to win.”

• We gathered the best of our recent work

• We created a hype video to evangelize the team’s impact

• I wrote copy explaining the result of each experience

• We created industry and product-specific filters so sales teams would be able to see work that matched their focus

• I curated a set of thought leadership blogs sourced from subject matter experts within the team

I led the content strategy, writing, and project management. Glen Sheehan creative directed, Alexie Piscia coded, and Alina Castro designed.