Industry Persona Stories

Industry Persona Stories

Scalable, industry-specific executive persona booklets to advance sales conversations

The challenge: How could we create seemingly personalized, industry-relevant content that could be customized at the drop of a hat?

The solution: A set of evergreen executive persona booklets with just a few areas for custom copy.

  • We interviewed key internal stakeholders and industry leaders to identify key differentiators

  • I created a copy structure and draft of key persona content

  • When a need arises, the team only needs to customize the front cover, company mission, and logos.

This project meant we could print customized executive content for strategic decision-maker meetings in under 24 hours.

I led the content strategy, writing, and project management. Lorraine Romasco, Chrys Rafferty, and Lori Harris provided strategy support. Amber Mittman and Tyler Robinson designed.

  • "How can I ensure my technology strategy emboldens our strategic plan without busting the budget?"

    Chief Information Officer, Healthcare

  • "How can I exceed goals and elevate our supply chain conversation from reactive to strategic?

    Chief Supply Chain Officer, Healthcare

  • "How can I build a more prepared, resilient workforce using analytics?"

    Chief Human Resources Officer, Healthcare

  • "How can we be a more agile, profitable organization no matter how the world changes?"

    Chief Finance Officer, Healthcare

Financial Services booklet

Higher education booklet

Healthcare booklet

It's the smartest piece l've seen from us (meaning AXM) from the perspective of really knowing what we do. I'm so encouraged by this. Thank you for doing the heavy lifting on this piece. It's a lot of work. Thank you so much.

- Lorraine Romasco, Strategist, Oracle

This is EVERYTHING!!!!!!! Thank you!

- Katie Ratigan, Industry Sales Rep, Oracle

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